Events / Effective Crisis Management – Parallels between 9/11 and Covid-19 with Dr. Rob Britton (FULLT)
Effective Crisis Management – Parallels between 9/11 and Covid-19 with Dr. Rob Britton (FULLT)
Eventet kommer att ske digitalt
Max antal deltagare: 50
Eventet kommer att hållas på följande språk: Engelska
In collaboration with the International Committee, we proudly present a guest lecture with Dr. Rob Britton.
How does a company rebrand itself from a crisis management situation? A person well equipped to answer that question is Dr. Britton. He personally witnessed the crisis American Airlines experienced after the 9/11 attacks, as two of its aircrafts were involved in the four crashes. Dr. Britton therefore has an inside view on the rebuilding process, as well as a perspective on many other crises including seeing parallels to the current pandemic. As he so famously states: “ A crisis will happen in your career, it is not a question of “if” but “when”.
About Dr. Rob Britton:
Dr. Britton was appointed director of advertising and marketing planning at American Airlines two weeks after the 9/11 tragedies. He teaches two specialized MBA electives on crisis management and channel strategy at Georgetown University in Washington, DC, and is an annual guest lecturer at 25 business schools worldwide, including Kellogg, Wharton, London Business School, and Uppsala University. He holds a Ph.D. in geography from the University of Minnesota and completed postdoctoral management studies at Wharton.
The guest lecture will be held in English.
Startar: 2020-11-24 16:00:00
Slutar: 2020-11-24 17:00:00